Those eager to purchase a blue checkmark are in luck: at long last Twitter is relaunching Twitter Blue.
Twitter announced that it will relaunch Twitter Blue tomorrow (Dec. 12) in a tweet yesterday. Twitter Blue was previously delayed as the social media platform tried to figure out how to avoid Apple’s 30 percent fee on in-app purchases. To compensate for the fee Twitter is now charging $8 a month on web and $11 through its iPhone app.
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So what does the subscription fee now get you? Access to edit tweets, 1080p video uploads, reader mode, and of course, the coveted blue checkmark. Twitter will also be reviewing accounts before bestowing them with blue checkmarks and will remove blue checkmarks and re-review Twitter Blue accounts anytime they change their handle, display name, or profile photo. The announcement didn’t specify what makes an account ineligible for a blue checkmark.
It will deal with confusion over what is an official account by making everything more complicated. Twitter is phasing out the “Official account” profile tag and introducing gold and grey checkmarks. Gold checkmarks will be for businesses, while grey will be for government and multilateral accounts.
May we never have to hear about Twitter Blue again.