Artificial Intelligence

TikTok announces a new way to pay its creators

Research scientist with gloves holding blood sample on glass in laboratory. Biology doctor analyzing plasma dna for medical discovery in pharmaceutical industry. Science equipment on desk

TikTok is introducing new ways for creators to get paid.

Creators only make around $0.02 and $0.04 for every 1,000 views from the TikTok Creator Fund, meaning most full-time creators rake in their primary income through other sources, like promoting products, podcasting, selling Notion templates, and other hustles. Now, TikTok is introducing a new way for creators to make money directly from the app: Series.

Series allows eligible creators to post Collections of premium content — a group of up to 80 videos, each of which can be up to 20 minutes long — behind a paywall. Fans and viewers can pay to purchase access to their Series. Creators can pick their own price as long as it’s between $0.99 to $189.99, and TikTok told Mashable that for a “limited time” creators will receive 100 percent of the money after platform and processing fees. Users will be able buy access to the Collections via direct in-video links or through a creator’s profile.

It’s unclear what, exactly, makes a creator eligible to participate in Series, but TikTok says applications to join the feature will be rolling out in the coming months. It’s also not entirely clear what kind of content will be provided in a creator’s Series. Perhaps we’ll have to pay to see Tefi Pessoa’s next multi-part investigation on Amy Winehouse, or maybe your favorite TikTok chef will let you pay to see 80 additional secret recipes for beans.

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