Have you ever been out and about, perhaps tackling the Christmas shopping list, and felt a bit thirsty? You buy a drink—say, one that comes in a plastic bottle—and quench your thirst, only to find there’s no recycling nearby. What do you do?
Why do we feel bad when our beliefs don’t match our actions? Blame ‘cognitive dissonance’

Close Up Scientist using microscope in laboratory room while making medical testing and research
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